Core Insights - The proliferation of ETFs since the introduction of the ETF rule in 2019 has led to significant growth in active ETFs, which combine the benefits of active management with the flexibility of ETFs [1] - Active ETFs, such as those offered by American Century Investments, have evolved to provide lower costs and diversification while maintaining active management strategies [2] Active ETF Growth - The Avantis U.S. Small Cap Value ETF (AVUV) exemplifies the successful integration of active management and ETF structure, achieving over $5.5 billion in assets under management (AUM) in the past year, bringing total AUM to over $20 billion [3] - The strategy of AVUV has yielded a return of 12.1% over the last three months, showcasing the effectiveness of its systematic investment approach [3] New Product Launches - American Century Investments has launched two new active ETFs, the American Century Small Cap Value Insights ETF (ACSV) and the American Century Small Cap Growth Insights ETF (ACSG), which focus on small-cap firms through fundamental research [4][5] - Both ACSV and ACSG charge a fee of 49 basis points and aim to construct portfolios based on value and growth perspectives, respectively [5] Investment Strategy - The combination of ACSV and ACSG allows for a deep active investing focus while leveraging the tradability of ETFs, enhancing overall portfolio strategies [6] - Active ETFs are designed to cater to various risk tolerances and investment goals, with AVUV, ACSV, and ACSG representing a few examples of the category's growth [6]

Core Insights - The ETF landscape is experiencing growth, particularly in active ETF launches, with small-cap ETFs gaining popularity due to their benefits [1][4] - American Century Investments has launched two new active small-cap ETFs: the American Century Small Cap Growth Insights ETF (ACSG) and the American Century Small Cap Value Insights ETF (ACSV) [2][3] - These ETFs utilize a bottom-up stock selection process, emphasizing proprietary fundamental research to identify accelerating growth and improving business fundamentals [2][3] Fund Performance and Strategy - The new ETFs are designed to combine American Century's expertise in small-cap stock selection with the advantages of ETFs, aiming to provide robust paths to seeking alpha [3] - American Century's ETFs have seen significant inflows this year, with five ETFs adding over $1 billion in net inflows year-to-date, and the Avantis Emerging Markets Equity ETF (AVEM) leading with over $4 billion [3] - The expansion into small-cap strategies is seen as beneficial, especially as interest rates decline, positioning these funds as attractive options for investors [4]