Core Insights - Angry Orchard Hard Cider and Horror, Inc. have collaborated to create a short-form vignette titled "Sweet Revenge," featuring real fans as victims of the iconic horror character Jason Voorhees, marking a unique marketing strategy [1][2][3] Company Collaboration - The partnership aims to engage diehard fans by allowing them to participate in the filming, thus creating a memorable experience that aligns with both brands' identities [2][4] - The collaboration celebrates the 45th anniversary of the Jason franchise, enhancing brand visibility and fan engagement [15][19] Product Launch - Angry Orchard is introducing a new 12-can Thriller Variety Pack, which includes a new Blood Orange cider inspired by Jason, featuring glow-in-the-dark packaging [4][5] - The Variety Pack includes three new cider flavors: Blood Orange, Berry Bewitched, and Headless Pumpkin, alongside the returning fan-favorite Cinnful Apple [10] Marketing Strategy - The marketing campaign leverages social media to scout fans, creating a buzz around the collaboration and enhancing brand loyalty [2][3] - The limited-edition designs for the cans feature Jason's hockey mask, appealing to both cider lovers and horror fans [5][10] Distribution and Availability - The new products will be available at retailers nationwide starting September 1, with a focus on seasonal marketing [5] - Fans can view the "Sweet Revenge" vignette on the Angry Orchard website and the Jason Universe YouTube channel, integrating digital engagement into the marketing strategy [6]