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Big Lots was ‘too expensive' — the discounter's new owner says
New York Post· 2025-05-15 16:30
Core Insights - Big Lots declared bankruptcy in September 2022 after 57 years in business, closing all 1,392 stores due to high prices and a failure to meet customer needs [1][4][12] - Variety Wholesalers acquired Big Lots in January 2023 and is implementing a turnaround strategy focused on creating a more appealing shopping experience [2][3][17] Company Strategy - The previous management's high-low pricing strategy and focus on furniture negatively impacted customer interest, leading to a decline in sales [6][7] - Variety Wholesalers is repositioning the stores by placing apparel from well-known brands at the front and reducing the emphasis on furniture [8][13] - The new merchandise is offered at "everyday low prices" without promotional sales, aiming to attract budget-conscious customers [10][16] Operational Changes - Variety Wholesalers has reopened approximately 60 stores in the southeastern states, with plans to gradually restock and introduce seasonal goods [14][15][17] - Currently, the reopened stores are only 70% stocked, with limited offerings for garden and summer supplies due to prior ordering constraints [13][14][15]