Core Insights - Archer Roose Wines has partnered with Princess Cruises to become the first official canned wine partner, offering a selection of wines on all voyages starting September 2025 [1][3] - The partnership aims to enhance the cruising experience by providing high-quality, sustainable wine options to guests [3][4] Company Overview - Archer Roose Wines is recognized as one of the fastest-growing wine brands in the U.S., specializing in luxury canned wines sourced from esteemed winemakers globally [4] - The brand emphasizes low-intervention winemaking practices, producing vegan, gluten-free wines with no added sugar or unnecessary additives [4] Product Offering - The wines available on Princess Cruises include Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc, designed to be enjoyed in various settings onboard [1][2] - Archer Roose Wines has received multiple awards, including recognition as the most awarded brand at the California-hosted International Canned Wine Competition [4] Marketing Strategy - A promotional video featuring Elizabeth Banks, the brand's Chief Creative Officer, will highlight the partnership and its appeal to modern cruisers [2][3] - The marketing campaign will be distributed across social media platforms, Princess Cruises' YouTube channel, and in-stateroom video on demand [2]