Core Insights - TomTom has launched Area Analytics, an advanced traffic analytics tool that allows users to define custom areas and analyze traffic patterns over specific timeframes, providing detailed hourly insights into mobility [1][2]. Group 1: Product Features - Area Analytics provides access to data from TomTom's annual Traffic Index, offering customizable analytics that deliver localized intelligence compared to broader insights [2]. - The tool is designed for a diverse range of users, including public authorities, city planners, consultants, and private enterprises, enabling them to evaluate infrastructure investments and policy impacts [3]. - The platform utilizes TomTom's extensive traffic data, combining historical and live information to create a rich dataset for analyzing congestion trends and evaluating mobility goals [4]. Group 2: User Benefits - Users can analyze areas from as small as a city block to entire countries, providing unmatched flexibility for local and regional planning [5]. - The platform is accessible via the TomTom MOVE portal, featuring a simple web interface that allows users to generate reports quickly, with visualizations that make complex data easily understandable [6][7]. - The tool supports data-driven decision-making by enabling users to quantify the impact of roadworks and policy measures, facilitating smarter urban planning [4][6].