"If I can't figure out how to get a consumer to buy me over Snapple, I don't deserve to be in the tea business," says Don Vultaggio. His wife pulled through with a can design you can't miss. "The first can, I made a profit on it," the Arizona Iced Tea founder said. Catch the full episode of Built Different with Ian Schwartzman. ...

When I was a kid, I worked for a dollar an hour. So, I respect a dollar. >> Wow.>> Consumers who get a good value on a beverage or anything, right, >> become loyal consumers. And what we don't have to do is advertise and spend a lot of money on the things that my competitors do a lot of. And that's a big part of how we're able to maintain pricing. ...