Birkenstock (NYSE:BIRK) 2026 Capital Markets Day Summary Company Overview - **Company**: Birkenstock Holding - **Event**: 2026 Capital Markets Day - **Date**: January 28, 2026 - **Key Speaker**: Oliver Reichert, CEO Core Industry Insights - **Footwear Industry**: Birkenstock positions itself not merely as a footwear brand but as the inventor of the footbed, emphasizing its orthopedic medical asset nature [6][5] - **Market Position**: The company has delivered 72 million pairs of footbeds since its IPO, with a total of approximately 360 million footbeds delivered since the CEO's tenure began [6][7] Financial Performance - **Growth Metrics**: - Revenue growth of 41% and EBITDA growth of 38% since IPO [9] - Q1 2026 revenue reached EUR 402 million, reflecting an 18% growth in constant currency and 11% in reported growth [20][21] - EPS increased by 50% year-over-year to $0.27 [23] - **Margin Analysis**: - Adjusted gross margin at 57.4%, down 290 basis points due to FX and tariff pressures [22] - Adjusted EBITDA margin at 26.5%, down 170 basis points year-over-year [22] Strategic Growth Areas - **Geographic Expansion**: - Significant growth in the APAC region, with a 37% increase in constant currency [24] - Doubling of business in APAC and own retail since IPO [11] - **Product Diversification**: - Closed-toe shoe business now accounts for 38% of total business [11] - Focus on expanding the retail footprint with plans to open 30 more stores [62] Market Dynamics - **Consumer Behavior**: - Shift towards in-store purchases, especially among younger consumers, who are new to the brand [28][49] - The average Birkenstock consumer owns 3.6 pairs, indicating potential for growth among new customers [50] - **B2B vs. DTC**: - B2B channel grew 24% in constant currency, while DTC grew 12% [24] - B2B is seen as an efficient way to acquire new consumers, leveraging retail partners for marketing [29] Future Outlook - **Revenue Growth Guidance**: - Projected revenue growth of 13%-15% in constant currency for the next three years [32] - EPS growth expected to be around 15%-17% in constant currencies [32] - **Capacity and Investment**: - Commitment to maintain 30%+ EBITDA margins despite increased tariffs and FX impacts [33] - Plans for continued investment in manufacturing and retail expansion, alongside share buybacks of $200 million per year [34][35] Additional Insights - **Market Comparisons**: - Birkenstock compares itself to brands like Nike, Lululemon, and Hermès, emphasizing its unique market position and high margins [10] - **Operational Resilience**: - The company has shown resilience amidst market challenges, with minimal impact from external pressures compared to competitors [17] This summary encapsulates the key points from the Birkenstock Capital Markets Day, highlighting the company's strategic direction, financial performance, and market positioning.