Core Insights - Ascend Wellness Holdings, Inc. has launched a new eCommerce platform and loyalty program, the Ascenders Club, aimed at enhancing customer experience and engagement in the cannabis retail sector [1][3]. eCommerce Platform - The new eCommerce platform is designed to provide a faster and frictionless shopping experience, featuring an AI-powered recommendation engine for personalized product discovery [7]. - Ascend Pay, a new payment solution, allows customers to shop and pay online seamlessly without needing a physical wallet, facilitating quicker pickups [7]. Loyalty Program - The Ascenders Club is structured into four tiers: Blue, Gold, Platinum, and the exclusive Legends Club, offering elevated perks at each level, such as special offers and priority access to new product launches [2][3]. - The revamped loyalty program aims to deliver industry-leading value and exclusive benefits, incentivizing spending and boosting customer retention [7]. Customer Engagement - Existing customers are automatically enrolled in the loyalty program based on their purchase history, while new customers can join through various channels including the new Ascend Dispensary App [3]. - The integration of the loyalty program within the shopping app creates a one-stop shop for customers to browse, shop, earn, and redeem loyalty points [7]. Company Overview - Ascend Wellness Holdings operates in multiple states including Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio, and Pennsylvania, with a focus on cultivating award-winning cannabis strains and producing a curated selection of products [5].