Core Viewpoint - TradePMR, acquired by Robinhood, has launched a cash match program aimed at registered investment advisors (RIAs), marking a significant entry into the RIA industry and demonstrating commitment to independent entrepreneurs [2][4]. Group 1: Program Details - The Asset Match program offers a cash match of 50 basis points (0.5%) on new assets deposited into TradePMR accounts, applicable to all account types [2][3]. - The program is effective for new assets transferred into TradePMR accounts from October 1, 2025, to March 31, 2026, with no minimum or maximum limits for the cash match [3]. - TradePMR utilizes Wells Fargo Clearing Services for executing and clearing securities transactions [3]. Group 2: Competitive Positioning - This program is the first of its kind in the RIA custody space, setting TradePMR apart from competitors who are altering their referral programs and bringing more advisors in-house [4]. - The initiative aims to provide end clients with benefits similar to those offered by Robinhood to its retail customers, thereby enhancing the appeal of RIAs on the TradePMR platform [5]. Group 3: Market Impact - TradePMR currently serves 350 RIA firms and anticipates that the new program will attract additional advisors, particularly those who have not previously engaged with the platform [6]. - The program is positioned as a significant opportunity for RIAs to offer clients benefits during the account opening process, potentially increasing TradePMR's market share in the custodial space [6].