Core Viewpoint - Ocado faces significant challenges as its largest customer, Kroger, plans to close three automated warehouses, leading to a £300 million loss in market value and raising doubts about Ocado's future in the grocery technology sector [1][3]. Summary by Sections Financial Impact - The closure of the warehouses is expected to result in a revenue loss of $50 million (£38 million) for Ocado next year [2]. - Following the announcement, Ocado's shares dropped by as much as 16.5%, erasing nearly £300 million from its market capitalization [3]. Customer Relationship - Kroger, which partnered with Ocado in 2018, has built eight warehouses but is now reconsidering its technology, casting doubt on plans for an additional 20 facilities [4][5]. - The decision to close the three facilities in Maryland, Wisconsin, and Florida reflects a shift in Kroger's strategy towards in-store order fulfillment [1][6]. Market Position and Competitors - Ocado's ambition to be the "Tesla of groceries" is now questioned, as competitors are opting for in-store fulfillment models, similar to those used by Morrisons, Co-op, and Iceland in the UK [3][7]. - Analysts suggest that Ocado's warehouse model may not be economically viable in the U.S. and other mass-market regions, indicating a potential reevaluation of its total addressable market [7][8]. Leadership Changes - Kroger's strategic shift follows the departure of its CEO Rodney McMullen, who was a key ally of Ocado's founder, Tim Steiner [8].