Avavav fashion collection
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Avavav Turns the Runway Inside Out - and Oatly Pours it Forward
Globenewswire· 2026-03-01 21:39
Group 1 - Avavav and Oatly collaborated at Milan Fashion Week to merge fashion, performance, and flavor, showcasing a unique approach to runway shows [2][3] - The show featured a reversed runway format where guests were observed while models acted as spectators, emphasizing the concept of fashion as performance [3][4] - Oatly developed three signature oat-based drinks inspired by Avavav's collection, creating a sensory experience that integrated fashion and flavor [7][10] Group 2 - Avavav is known for its creative-driven design and performances that challenge traditional fashion norms, focusing on female perspectives [4][8] - Oatly, the largest oat drink company, has over 30 years of expertise in oat-based products and aims to innovate beyond just beverages [9] - The signature drinks created for the show include "New Fashioned," "Lace Bottoms Up," and "Jell-OAT Shot," each reflecting the themes and materials of Avavav's collection [10]