Core Insights - Dogfish Head celebrates its 30th anniversary with a collaboration with CREEM Magazine, launching the "Drrrty Thrrrty" playlist and a limited-edition dirty martini canned cocktail [1][2][5] Group 1: Collaboration and Marketing - The "Drrrty Thrrrty" playlist features 30 of the dirtiest rock 'n' roll songs, curated by CREEM Magazine, reflecting a rebellious spirit shared by both Dogfish Head and rock music [2][5] - The collaboration aims to challenge conventional marketing approaches, embracing a bold and adventurous theme [5] Group 2: Product Launch - The "Drrrty Thrrrty" dirty martini canned cocktail is crafted using Dogfish Head's Awe Spray Vodka, infused with rosemary, garlic, and chili pepper flakes, blended with Greek olive brine and a house-made vermouth [3][4][14] - Priced at $19.99 for a 4-pack of 12oz cans, the cocktail has an ABV of 19.5% and is designed to be enjoyed chilled with olives [4] Group 3: Launch Event - A launch party for the "Drrrty Thrrrty" collaboration will take place on December 11 in New York City's Bowery, featuring live performances and the first tasting of the new cocktail [5][12]