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Chipotle Recalibrates Pricing Playbook as Inflation Pressures Build Up
ZACKSยท 2025-12-04 16:20
Key Takeaways Chipotle shifts from annual hikes to smaller, gradual price moves rolled out over time.CMG expects mid-single-digit inflation in 2026 and does not plan to fully offset rising costs.Chipotle will trial pricing in small cohorts to gauge resistance and refine broader actions.Chipotle Mexican Grill, Inc. (CMG) is heading into 2026 with a fundamentally different approach to pricing, reshaping a lever that has historically been central to margin management. The company is moving away from its tradit ...