Claim 5 Achievements (2020-2024) - Hugo Boss surpassed its original €4 billion sales target in 2023, two years ahead of plan[16] - Sales CAGR from 2020 to 2024 was +22%[17] - The company almost doubled sales with licenses, from approximately €60 million in 2020 to approximately €110 million in 2024, representing a +14% CAGR[53] - Online sales more than doubled, growing from approximately €04 billion in 2020 to approximately €08 billion in 2024, with a CAGR of approximately 25%[70] - US sales almost tripled since 2020, increasing from approximately €02 billion to approximately €07 billion[74] Focus on Excellence (Claim 5 Touchdown) - The company is prioritizing excellence with efficiency within Claim 5 Touchdown[103] - Marketing investments will be maintained at approximately 7% of sales[119, 360] - The company aims to reduce style complexity in BOSS Menswear by -20% by 2028 compared to 2024, and by -25% compared to 2020[216] - The company is targeting inventory reduction toward 20% of sales[217, 304, 385] Financial Ambition - The company is targeting normalized capital expenditure at a level of 3% – 4% of sales[304, 383] - The company is aiming for annual Free Cash Flow (FCF) of approximately €300 million, excluding IFRS 16, and approximately €500 million including IFRS 16[322, 387]