Core Insights - Ontex Group NV has tripled its production capacity for baby pants in North America, enhancing its bi-coastal manufacturing model to optimize cost-to-serve and ensure supply in a rapidly growing market segment [1][4] Industry Growth - The U.S. baby pants segment is projected to grow nearly 8 percent year over year, driven by convenience for active toddlers and time-saving benefits for busy parents, along with premium features like 360° stretchable waistbands and hypoallergenic materials [2] - A shift in consumer behavior is evident, with U.S. shoppers increasingly opting for store-brand products that offer premium performance at competitive prices, as private label sales grew 4.1 percent year-over-year across the U.S. market [3] Company Strategy - Ontex's expansion in baby pants capabilities underscores its commitment to supporting major retailers in responding to the fast-growing segment, focusing on performance and value to meet family needs [4] - The company leverages its extensive experience in private label innovation from Europe to assist North American retailers in adapting to evolving consumer expectations [3][4]