Backblaze B2 Cloud Storage
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Backblaze CFO Targets Faster B2 Growth, Stronger Cash Flow at Citizens Technology Conference
Yahoo Finance· 2026-03-07 03:02
Core Insights - Backblaze is focusing on accelerating growth in its B2 Cloud Storage business while improving cash flow generation, transitioning from a "grow at all costs" strategy to one that emphasizes profitable growth [2][5] Financial Performance - The company's "Rule of 40" score improved from 9% to 35% over the past year, indicating better balance between growth and profitability [1][5] - B2 revenue growth decelerated to 21% in Q4 2024 but was subsequently increased to 24%, with free cash flow margin improving from -13% to +11% [1][5] Go-to-Market Strategy - Backblaze is building its B2B sales pipeline, which doubled from $15 million in 2024 to $30 million in 2025, with a target of $60 million for 2026 to support over 30% growth [3][13] - The company is shifting its focus from consumer-oriented demand to a more traditional B2B sales and marketing approach [12] Product Development - Backblaze is enhancing its Computer Backup business to appeal more to businesses, particularly managed service providers (MSPs), with a current customer mix of 75% consumer and 25% business [6][7] - Recent product updates include an Advanced Installer and a command-line interface aimed at making the service more attractive for MSPs [6] Market Opportunities - The company is targeting a $14 billion storage opportunity through its B2 Neo service, which allows for white-labeling B2 for "Neocloud" partners [4][8] - The Neocloud market is expected to grow at 46% annually, with Backblaze already having multiple signed Neoclouds and several more in the pipeline [8][9] Largest Contract Value Deal - Backblaze's largest total contract value (TCV) deal is expected to contribute approximately 300 basis points of growth in fiscal year 2027, with revenue ramping over time due to operational requirements [10][11]