Core Insights - Backblaze will showcase new research on cloud storage costs affecting media workflows at NAB Show New York on October 22-23, 2025 [2][8] - The research indicates that 93% of media organizations face unexpected cloud storage fees, with nearly half experiencing these fees monthly [3][4] Cloud Storage Costs Impact - Rising egress fees and unpredictable billing models are forcing media and entertainment companies to make compromises that affect content availability and production strategies [3][4] - 61% of organizations reduce dataset sizes to manage costs, limiting access to valuable content archives [6] - 49% shorten retention policies, risking the loss of media that could be repurposed [6] - 41% curtail usage of existing libraries, reducing monetization opportunities [6] - 29% cut staff allocation tied to content workflows [6] Barriers to Switching Providers - 50% of media leaders cite egress and data movement costs as the biggest barrier to switching providers [7] - 34% are contract-locked, while 42% mention technical complexity as another major barrier [7] - Despite these challenges, 64% are at least slightly likely to consider switching providers in the next year, indicating a rising demand for transparent options [7] Industry Preferences - 67% of media and entertainment organizations prefer best-of-breed technology approaches over one-stop-shop solutions, reflecting frustration with restrictive ecosystems [8] - Key attributes valued in storage providers include compliance (50%), ease of use (42%), customer support (37%), and high throughput (31%) [5]