Core Insights - Bark has promoted Michael Black to the newly created position of president of its core business, reflecting the company's strategy to navigate financial challenges and focus on its core operations [3][7] - The company is facing significant financial difficulties, including a decline in total revenue and a warning from the New York Stock Exchange regarding stock compliance [4][5] Financial Performance - In August, Bark reported a first-quarter total revenue decline of 11.5% year-over-year, amounting to $102.9 million [5] - Direct-to-consumer (DTC) revenue fell by 16.7% to $89.2 million, while wholesale revenue increased nearly 50% to $13.7 million [5] Strategic Changes - Bark is pulling back on its subscription services, which constitute 85% of its revenue, as part of its strategy to grow the business [3][4] - The company has also reintroduced former executive Meghan Knoll to oversee its DTC business, indicating a focus on strengthening its direct sales approach [4]