Core Insights - Lifeway Foods, Inc. is reintroducing its Basics Plus™ line of kefir and colostrum supplement shots, a product that originally launched nearly three decades ago [1][3] - The Basics Plus™ product combines probiotic kefir with colostrum, targeting digestive and immune health, and is positioned as a higher-quality alternative to current market offerings [2][3] Company Overview - Lifeway Foods is recognized as a leading supplier of kefir and has been acknowledged as one of Forbes' Best Small Companies [7] - The company produces a variety of products including drinkable kefir, cheeses, and a ProBugs line for children, with distribution across multiple countries [7] Industry Context - Probiotics and kefir are among the fastest-growing categories in health and wellness, with global probiotic sales projected to exceed $200 billion by 2030 [5] - Colostrum has gained popularity for its benefits related to immunity, gut health, and recovery, complementing the benefits of kefir [5]