Core Insights - Brilliant Earth has announced a partnership with tennis star Madison Keys, marking its entry into professional sports with its first athlete ambassador [1][3] - The collaboration aims to highlight both Keys' pursuit of excellence in tennis and Brilliant Earth's mission to transform the jewelry industry [1][3] Company Overview - Brilliant Earth is a global leader in ethically sourced fine jewelry, founded in 2005, with a mission to create a more transparent, sustainable, and compassionate jewelry industry [4] - The company reported net sales of $422 million for the full year of 2024 and has achieved positive Adjusted EBITDA for 15 consecutive quarters since going public in 2021 [4] - Brilliant Earth operates 42 showrooms across the United States and serves customers in over 50 countries worldwide [4] Partnership Details - Madison Keys, currently ranked World No. 6 and the 2025 Australian Open champion, will collaborate with Brilliant Earth on a limited-edition medallion necklace set to debut in August [2][5] - The necklace will reflect Brilliant Earth's artistry and craftsmanship, resonating with cultural icons, similar to the recent success of a Bee pendant necklace inspired by Beyoncé [2] - The partnership will also promote Keys' advocacy for kindness through her Kindness Wins foundation, aligning with Brilliant Earth's commitment to inclusivity and social responsibility [3]