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Bentley Debuts Bentayga Speed SUV
Product & Demand - The new Bentayga Speed, an ice-only engine version of the Bentayga, is receiving very positive feedback and is expected to be in customer's hands by the end of the year or early next year [1][2] - The market is experiencing a wealth effect, potentially driven by equities and Bitcoin, leading to strong demand [3] - New Continental models with high power are well-received, with shipments expected in the third quarter, contributing to sales momentum [4] - Customers are showing excitement and anticipation for future Bentley models, with discussions already underway [8][9][10] Production & Craftsmanship - Bentley production is exclusive to Crewe, emphasizing the brand's British heritage and the craftsmanship of its artisans [4][5] Tariffs & Pricing - The UK has a special deal with the US on auto exports, with a flat 10% tariff, up from 25%, but Bentley has not raised prices and does not anticipate a significant impact on business [5][6] - Bentley is closely monitoring market conditions and pricing but has not taken any action regarding supplier pricing or adjustments [7] Motorsport - Bentley has a rich history in motorsport, including victories in Le Mans, and recognizes its importance to brand image [12] - The company is considering re-entering motorsport but is evaluating the timing, technology, and financial investment required [13][14]