Core Points - BetMGM has announced a multiyear partnership with baseball legend Derek Jeter, who will serve as the brand ambassador and feature in national marketing campaigns [1][2] - Jeter will be involved in promoting responsible gambling initiatives and will appear in an exclusive Jeter-themed slot game, marking a unique offering in the online casino space [1][2] - The partnership aims to enhance BetMGM's brand presence and community engagement, leveraging Jeter's universal appeal and reputation for excellence [2][3] Company Overview - BetMGM is a leading sports betting and iGaming operator, formed through a partnership between MGM Resorts International and Entain Plc, and is headquartered in New Jersey [6] - The company offers a range of online gaming services, including sports betting and major tournament poker, utilizing state-of-the-art technology [6] - BetMGM is committed to responsible gaming, providing resources like the GameSense program to ensure a safe and entertaining experience for customers [4][6]

Core Insights - BetMGM and Marriott Bonvoy have launched a unique rewards collaboration that allows players to link their accounts and earn rewards points for sports betting and iGaming activities [6] - A special fantasy football draft weekend event will be hosted in Las Vegas, featuring former All-Pro quarterback Matt Ryan, providing participants with insider insights and real-time reactions [2][3] Company Overview - BetMGM is a leading sports betting and gaming entertainment company, formed through a partnership between MGM Resorts International and Entain Plc, and has exclusive access to MGM's U.S. sports betting and online gaming operations [9][10] - Marriott Bonvoy is Marriott International's travel program, offering members access to a wide range of hotel brands and experiences globally [11] Event Details - The fantasy football draft event will take place at the BetMGM Sportsbook at ARIA Resort & Casino, including a three-night stay at The Cosmopolitan of Las Vegas, round-trip flights, and a $6,000 MGM Resorts credit for dining and spa experiences [3] - Participants can enter the sweepstakes by linking their BetMGM and Marriott Bonvoy accounts through the BetMGM app from July 9 to July 30, with the opportunity to enter up to three times [4] Marketing Strategy - The collaboration aims to create exceptional experiences for sports fans, enhancing customer engagement and loyalty through unique events and rewards [3][6] - BetMGM continues to focus on responsible gaming, providing resources and tools to ensure a safe gaming environment for its customers [7]