Core Viewpoint - The rebranding of Infinity Sports Network to Westwood One Sports marks a strategic partnership between Cumulus Media's Westwood One and Audacy, enhancing their leadership in national sports audio and expanding their programming offerings [1][2][5] Group 1: Partnership and Programming - Westwood One will take over programming and distribution for a majority of syndicated sports shows, including "The Jim Rome Show," which will occupy the 3 PM – 6 PM ET slot [2] - Audacy will continue to produce popular shows like "You Better You Bet" and "BetMGM Tonight," maintaining its role as a presenting partner and exclusive sportsbook partner for these programs [2][4] Group 2: Audience Engagement and Content Delivery - Westwood One Sports will provide 24/7 live coverage, expert commentary, and real-time sports programming, enhancing audience engagement through interactive and topical discussions [3][4] - The network will also maintain its extensive play-by-play coverage of major sports events, including the NFL, NCAA, and U.S. Soccer, ensuring comprehensive sports content for listeners [3][9] Group 3: Advertising and Affiliate Benefits - Advertisers will gain access to a larger scale and premium inventory, while affiliates will benefit from expanded content choices and enhanced brand recognition [4] - The partnership aims to ensure stronger audience engagement and revenue potential through integrated sponsorship opportunities and proven marketing resources [4] Group 4: Digital Strategy - Westwood One Sports will extend its reach beyond traditional radio through streaming on the Audacy app and digital platforms, providing on-demand access to shows and live commentary [5] - This digital-first approach is designed to create new monetization opportunities for advertisers and connect with listeners across various platforms [5]