Core Insights - Ultrack Systems Inc. through its subsidiary Better Pets is launching the Better Pets Pet Balm, the first Health Canada-approved product, marking the start of a rebranded pet wellness line [3][4][10] - The product line includes four formulations, with plans for additional products under development [3][7] - The company aims to build brand trust and momentum by offering safe, effective, and natural products to pet owners [5][10] Product Launch Strategy - The Better Pets Pet Balm will initially be available online, followed by distribution to major retail partners across Canada [4][12] - A phased market-entry strategy is being employed, starting with the online launch and scaling into retail through distributors [12] - The company is focusing on low-cost, counter-top sales programs to enhance brand awareness [4][12] Branding and Marketing - The rebranding and packaging for the Better Pets line are being developed by Empire Media Worx Inc., which will also enhance the e-commerce capabilities of the Better Pets website [7] - The updated platform will feature educational content and testimonials to build consumer trust [7] Strategic Partnerships - Better Pets is in advanced discussions with major Canadian distributors and retail networks to complement its direct-to-consumer strategy [8][12] - These partnerships are expected to enhance both retail penetration and digital market growth [8] Industry Context - The global pet care market surpassed $270 billion in 2024 and is projected to grow at over 6% CAGR through 2030 [13] - Natural and wellness-focused products are among the fastest-growing categories, driven by millennial and Gen Z pet owners [13] - In Canada, the pet population exceeds 16 million dogs and cats, with increasing consumer demand for safe and natural health solutions [13]