Core Insights - Beyond Meat's stock experienced a significant increase, more than doubling at one point before closing at $3.58 per share, down 1% from the previous day, following a low of 50 cents per share last week [1][2] - The company announced an expansion of its product availability in over 2,000 Walmart stores, including chicken pieces, Korean BBQ-style steak, and burger six-packs [2] - The addition of Beyond Meat to Roundhill Investments' Meme Stock ETF has driven interest, as the fund focuses on stocks that gain popularity through social media rather than financial performance [3] Company Performance - Beyond Meat has faced challenges with weak demand for its products, with net revenue declining by 15% in the first half of the year [5] - The stock price fell sharply after the expiration of lock-up restrictions on 326 million shares, allowing shareholders to sell their stock, which was part of a strategy to reduce debt and extend maturity [6] Market Context - The trend of investing in meme stocks has been observed throughout 2025, as investors seek bargains in a high-priced stock market, with Beyond Meat previously being a popular choice since its IPO in 2019 [4]

Core Insights - Beyond Meat has experienced a significant stock surge, increasing by 127% on Monday and 47% on Tuesday, following its inclusion in the Roundhill Meme Stock ETF [1][2] - The stock's rally is attributed to a short squeeze, with over 63% of shares sold short, forcing investors to cover their positions [2] - The stock has shown a remarkable turnaround, trading around $2 per share after closing the previous week at 65 cents, despite a prior decline of over 67% [2][3] Company Performance - Beyond Meat's stock has faced pressure for several years, with losses reported over the last five years, and it has dropped from a peak of over $230 per share post-IPO in 2019 to a penny stock [3] - The recent surge in stock price reflects a return to meme stock status, driven by retail traders' sentiment rather than corporate fundamentals [3][4] Market Context - The resurgence of Beyond Meat may indicate a broader trend of speculative investments in a frothy market, as investors are drawn to high-risk stocks despite elevated valuations [6] - The Roundhill Meme ETF had previously been shut down due to lack of interest but was revived as retail trading activity increased in the current bull market [6]