Core Concept - Chili's Grill & Bar introduces the Radical 'Rita, a new margarita inspired by 90's nostalgia, available for $6 at participating locations throughout May [1][4][5] Product Details - The Radical 'Rita is crafted with Lunazul® Blanco Tequila, Monin® Dragonfruit, Blue Curaçao, House-Made Sour, and garnished with a lime wedge and 90's-inspired swizzle sticks [5][7] - The drink changes color from pink and blue to vibrant purple when mixed with the swizzle stick [3][5] Marketing Campaign - Tiffani Thiessen, a notable figure from the 90's, features in a promotional video demonstrating the drink's color-changing feature [6][9] - The campaign aims to evoke 90's nostalgia and will be showcased on platforms like Peacock and streaming apps [9][10] Sales Strategy - The Radical 'Rita is part of Chili's Margarita of the Month program, which has been running since 2018, offering a rotating selection of margaritas at a low price [7][9] - In 2024, Chili's sold over 25 million margaritas, indicating strong demand for their affordable margarita offerings [7] Company Background - Chili's is a leader in the casual dining industry and is known for its diverse menu, including burgers, fajitas, and margaritas [11] - The company operates nearly 1,600 restaurants across 29 countries and has raised over $110 million for St. Jude Children's Research Hospital through guest donations [11]