Core Insights - Chili's has launched a value-priced burger meal aimed at attracting customers from fast-food chains like McDonald's and Wendy's, resulting in increased foot traffic at its restaurants [1][2] - The burger market is significant, with total sales expected to reach $173.6 billion this year, representing about 40% of fast food sales [3] - Chili's introduced the Big Smasher burger as part of its "3 for Me" menu, priced at $10.99, which includes bottomless chips, salsa, a beverage, and fries, positioning it competitively against fast-food value meals [4][5] Company Performance - Chili's has experienced a surge in customer visits, while McDonald's and Wendy's have faced declining foot traffic, leading to store closures for Wendy's [2] - Brinker International, the owner of Chili's, had missed Wall Street revenue forecasts in three of the last four quarters, indicating a need for strategic changes [5][6] - CEO Kevin Hochman emphasized the importance of providing dine-in service at competitive prices, suggesting that this approach would attract customers seeking better value [6][7]