Refreshed value menu now features new ways to customize Biggie Deals, giving consumers more choices to satisfy their cravings Continue Reading Wendy's Launches New Biggie Deals Value Menu Wendy's commitment to value runs deep in its brand history. It started back in 1989 when Wendy's became the first QSR to introduce the value menu concept. After nearly 40 years of listening to fans, along with the launch of the iconic Biggie Bag in 2019, the new Biggie Deals value menu doubles down on quality and choice by ...