User Metrics - Bilibili's DAUs reached 107 million in 25Q1[4], showing steady growth from 60 million in 21Q1[6] - Average daily time spent per user was 108 minutes in 25Q1[4], increasing from 82 minutes in 21Q1[6] - Bilibili has 368 million MAUs[4] and 32 million MPUs[4] Financial Performance - Total net revenues reached RMB 7003 million in 25Q1, a 24% year-over-year increase[69] - Value-added services revenue was RMB 2807 million in 25Q1, up 11% year-over-year[69] - Advertising revenue grew to RMB 1998 million in 25Q1, a 20% year-over-year increase[69] - Mobile game revenue was RMB 1731 million in 25Q1, a significant increase of 76% year-over-year[69] - Gross profit margin improved to 363% in 25Q1[8], compared to 283% in 24Q1[8] - The company achieved a non-GAAP net profit of RMB 362 million in 25Q1[8] Market Opportunity - The video-based industry is projected to grow significantly, with the market size expected to reach RMB 2940 billion by 2030[11], a 24x increase from RMB 1242 billion in 2023[11]