Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The mobile gaming market is experiencing a slowdown in growth, with revenue growth rate dropping from +3.2% to +0.7% and download growth rate decreasing from +6.0% to +4.1% [20][31] - Revenue remains concentrated in mid-core and legacy games, with mid-core games accounting for 65% of top products, and games launched between 2015 and 2020 contributing nearly half of the total high revenue [21][35] - The average number of live operations activities has increased from 73 to 89 per month, showing a stable growth trend throughout the year [22][40] - New activity launches peak in spring, with March and April seeing the highest number of new activities per project [23] - Competitive growth is driven by win streak rewards and social win streaks, both showing growth rates exceeding 50% [24] - Broader gameplay mechanisms are breaking into the casual category, with card collection, expeditions, and album gameplay expanding into mid-core and hybrid casual areas [25] - Collection-based gameplay mechanisms dominate live operations, appearing in nearly 80% of games analyzed [26] - Overall growth in live operations is not driven by holiday events, despite seasonal peaks in holiday activities [27] Summary by Sections Global LiveOps Trends - The mobile gaming market is showing signs of slowing growth, with revenue growth rates declining significantly [20][31] - Mid-core games dominate revenue generation, with a substantial portion coming from older titles [21][35] - Live operations activities are increasing in frequency, indicating a trend towards more frequent engagement strategies [22][40] Annual Trends - The download and revenue trends from 2022 to 2025 indicate a gradual slowdown in growth rates across the mobile gaming sector [31][32] - The top games in the global market are primarily from mid-core and casual segments, with a notable contribution from legacy titles [35][37] Gameplay Mechanisms - The report highlights the rise of collection-based gameplay mechanisms, which are becoming increasingly prevalent in live operations [26][52] - Competitive mechanisms such as win streak rewards are gaining traction, reflecting a shift in player engagement strategies [24][57] - New gameplay types are being tested more frequently, particularly in the casual gaming segment, with a focus on monetization [109][130]

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The mobile gaming market is experiencing a slowdown in growth, with revenue growth rate dropping from +3.2% to +0.7% and download growth rate decreasing from +6.0% to +4.1% [20][32] - Revenue remains concentrated in mid-core and legacy games, with mid-core games accounting for 65% of top products, and games launched between 2015 and 2020 contributing nearly half of the total high revenue [21][38] - The average number of live operations activities has increased from 73 to 89 per month, showing a stable growth trend throughout the year [22][41] - New activity launches peak in spring, with March and April seeing the highest number of new activities per project [23] - Competitive growth is driven by win streak rewards and social win streaks, both of which have seen growth rates exceeding 50% [24] - Broader gameplay mechanisms are breaking into the casual category, with card collecting, expeditions, and album gameplay expanding into mid-core and hybrid casual areas [25] - Collecting-based gameplay mechanisms dominate live operations, appearing in nearly 80% of games analyzed [27] - Overall growth in live operations is not driven by holiday events, despite seasonal peaks in holiday activities [28] Summary by Sections Global LiveOps Trends - The mobile gaming market is showing signs of slowing growth, with revenue growth dropping significantly [20][32] - Mid-core games dominate revenue, with a significant portion coming from older titles [21][38] - Live operations activities are increasing in frequency, indicating a trend towards more frequent engagement [22][41] Annual Trends - Download and revenue trends from 2022 to 2025 indicate a gradual slowdown in growth rates [30][32] - The top games in the global market are primarily in mid-core and casual segments, with a notable contribution from legacy games [36][38] Gameplay Mechanisms - The report highlights the rise of collecting mechanisms in live operations, which are prevalent in a majority of games [27] - New gameplay types are being introduced, particularly in the casual segment, with a focus on win streaks and social interactions [24][25] User Engagement and Monetization - Most live operations activities are targeted at hardcore and paying players, with a focus on competitive formats [65][66] - The use of leaderboard and activity points is prevalent in monetization strategies, reflecting a trend towards engaging paying users [67][68]