Core Insights - Pernod Ricard India's Blenders Pride has launched the Zenith Black Edition, a limited release of one million bottles aimed at premium whisky consumers [1][2] - The new variant features a distinctive black design while maintaining the brand's signature blend, with plans for nationwide distribution [1][4] Company Overview - Blenders Pride, launched in 1995, is a leader in India's premium blended whisky segment, with a portfolio that includes Blenders Pride Premium Whisky, Reserve Collection, and Four Elements variant [3] - Pernod Ricard India operates as a fully owned subsidiary of Pernod Ricard SA, managing a diverse portfolio that includes Seagram's whiskies, international scotch brands, vodka, wine, cognac, and champagne [4] - The company exports its Seagram's whiskies to over 28 countries, showcasing its global reach [4] Marketing Strategy - The launch of the Zenith Black Edition is positioned as an evolution of the brand's design language, targeting a specific consumer segment referred to as "the One in a Million" [2] - The product extension reflects the competitive nature of the premium whisky market, where packaging and limited availability serve as key differentiation strategies [4]