Core Viewpoint - Nestlé is exploring strategic options for its Blue Bottle Coffee business, including a potential divestment, as part of a broader restructuring initiative led by new CEO Philipp Navratil [1][5]. Group 1: Strategic Review - Nestlé has engaged Morgan Stanley to assist in examining options for Blue Bottle Coffee, which may include selling the business [1][3]. - The review is part of a larger effort to simplify Nestlé's portfolio and reduce direct involvement in physical retail operations [1][5]. Group 2: Historical Context - Nestlé acquired a controlling interest in Blue Bottle Coffee in 2017 for approximately $700 million, viewing it as a premium addition to its coffee portfolio [2]. - A potential sale of Blue Bottle Coffee is expected to occur at a lower valuation than the original acquisition price [2]. Group 3: Competitive Landscape - The move to potentially divest Blue Bottle Coffee mirrors actions taken by Coca-Cola, which is also exploring options for its Costa Coffee chain [3]. - Coca-Cola is working with Lazard to discuss potential sales with bidders, including private equity firms [3]. Group 4: Business Operations - Blue Bottle Coffee operates around 100 outlets in the US and Asia, in addition to selling packaged coffee and branded merchandise [4]. - Nestlé is considering scenarios where it could sell the physical cafés while retaining control over Blue Bottle's intellectual property, allowing continued distribution of branded products [4]. Group 5: Broader Portfolio Assessment - The review of Blue Bottle Coffee is part of a wider reassessment of Nestlé's portfolio, which includes plans to divest several vitamin and supplement brands and its water division [6].