“Customers are now wanting more change in the product every now and then. With the social media, with the technologies over there, everybody wants to be in the trend,” said Sabur Iftikhar Qureshi, manager sales and marketing, North and South America at Artistic Fabric Mills (AFM), adding that it has turned into a “fashion-oriented business.” Whereas brands used to refresh their product two or three times a year, this pace has picked up.Noting the growing trend toward fast fashion, garment manufacturer Bitop ...