Core Insights - Beeline Holdings, Inc. is expanding its AI agent, Bob, from customer support to direct sales and origination activities, aiming to redefine the mortgage process [1][5] Company Overview - Beeline is a digital mortgage platform that introduced its conversational AI, Bob, in 2023, which has shown superior performance compared to human loan officers, converting conversations into applications six times better and generating 2.5 times more leads at near-zero cost [2] AI Implementation - In Q2 2025, Bob was moved into a limited sales role, engaging borrowers during the application process and driving $7.1 million in origination volume and $170,000 in revenue, with over half of interactions occurring outside business hours [3][4] Future Plans - Beeline plans to expand Bob's role in sales and borrower education campaigns in Q3 2025, aiming to scale efficiently with increasing mortgage demand [5] - By early 2026, Bob is expected to take on more responsibilities in processing and underwriting conversations, with scheduling functionality anticipated by Q2 2026 [6] Investment in Technology - Beeline has increased its investment in MagicBlocks, an AI company that developed much of Bob's technology, with an additional $225,000 SAFE investment, reinforcing its commitment to advancing proprietary AI in mortgage lending [7]