Core Viewpoint - BAB, Inc. reported a decrease in revenues for the second quarter and the first half of 2025, primarily due to a reduction in marketing fund expenses, while net income showed a slight increase compared to the previous year [2][3]. Financial Performance - For the quarter ended May 31, 2025, BAB, Inc. had revenues of $808,000, down 8.4% from $882,838 in the same quarter last year. Net income was $154,000, an increase of 5.9% from $145,685 [2][9]. - For the six months ended May 31, 2025, revenues totaled $1,566,000, a decrease of 8.9% from $1,718,772 in the same period of 2024. Net income rose to $271,000, up 10.8% from $244,190 [3][9]. Operating Expenses - Total operating expenses for the quarter were $608,000, down 12.7% from $696,388 in 2024. The decrease was mainly due to a reduction in marketing fund expenses by $80,000 and other cost reductions [4][9]. - For the six months ended May 31, 2025, total operating expenses were $1,218,000, a decrease of 13.7% from $1,410,342 in the same period of 2024, with marketing expenses accounting for a significant portion of the decline [4][9]. Revenue Breakdown - Royalty fees from franchised stores for the quarter were $511,879, a slight decrease of 0.3% from $513,474 in the previous year. Franchise and area development fee revenue dropped significantly by 61.1% to $3,583 [9]. - Marketing fund revenue decreased by 26.0% to $227,049 for the quarter and by 21.5% to $444,095 for the six months [9]. Earnings Per Share - Earnings per share for the quarter remained stable at $0.02, while for the six months, it increased to $0.04 from $0.03 in the previous year [2][3][9]. Company Overview - BAB, Inc. franchises and licenses several brands including Big Apple Bagels®, My Favorite Muffin®, SweetDuet® frozen yogurt, and Brewster's® Coffee. The company's stock is traded on the OTCQB under the symbol BABB [5].