Core Insights - Crowne Plaza by IHG has launched a new "Bring Your Bestie" package aimed at encouraging business travelers to invite friends or family on work trips, reflecting a shift towards blended travel experiences [1][2][5] Group 1: Market Trends - The rise of hybrid working has increased the flexibility between work and leisure, leading to a trend where 74% of U.S. travelers are open to inviting companions on work trips, particularly among Gen Z and Millennials [3][4] - Nearly 40% of U.S. travelers combine work and leisure travel specifically to spend quality time with family and friends, indicating a growing preference for meaningful in-person connections [3][4] Group 2: Benefits of Blended Travel - Traveling with a companion enhances enjoyment, supports a healthier work-life balance, reduces stress, and boosts overall well-being, which can lead to increased productivity during work hours [4] - Companions allow for fuller exploration of destinations, creating opportunities for shared experiences and lasting memories [4] Group 3: New Offerings - The "Bring Your Bestie" package includes benefits such as complimentary breakfast for up to two guests and a signature drink per night, designed to enhance the travel experience [7][11] - The package allows for additional personal days before or after work trips, maximizing time spent together [8] Group 4: Consumer Insights - Key findings from a survey indicate that nearly 20% of U.S. respondents have invited a guest on a work trip without informing their employer, and 34% noted that company policies influenced their decision [6] - Over a third of respondents expressed hesitation to invite companions due to added costs, highlighting the need for more accessible travel options [6] Group 5: Future Developments - Crowne Plaza is set to introduce new guest experiences, including curated itineraries and social activities, aimed at fostering connections and enhancing the overall guest experience [17][20]