Core Insights - Numerator's "Brands to Watch for 2026" report highlights the fastest-growing consumer packaged goods (CPG) and private-label brands, with a notable emphasis on protein as a common factor among these brands [1][2] Fastest-Growing Brands - The top 10 fastest-growing brands include protein-centric products such as Built Bar and Barebells, alongside healthier alternatives like Bloom Nutrition, Drizzilicious, Goodles, and Boulder Canyon. Amos Sweets is the only candy brand featured, while Surfside and BuzzBallz represent the expanding ready-to-drink alcohol market [2][3] Official Top 10 Rankings 1. Built Bar (Built Brands LLC) 2. Bloom Nutrition (Bloom Nu LLC) 3. Drizzilicious (Drizzilicious) 4. Amos Sweets (Amos Sweets Inc.) 5. Surfside (Stateside Brands) 6. Rosina (Rosina Food Products Inc.) 7. Goodles (Gooder Foods Inc.) 8. Boulder Canyon (Utz Brands Inc.) 9. Barebells (Vitamin Well LLC) 10. BuzzBallz (Sazerac Company Inc.) [3] Established Brands - Dairy brands such as Oikos, Fairlife, and Chobani are among the top established brands, with a significant focus on protein contributing to their popularity. Other brands like Jolly Rancher, Red Bull, and Wonder have also seen growth through product diversification [3][4] Official Top 10 Established Brands 1. Oikos (Danone North America) 2. Kinder's (P.K. Kinder Co. Inc.) 3. Fairlife (The Coca-Cola Co.) 4. Chobani (Chobani LLC) 5. Jolly Rancher (The Hershey Co.) 6. NatureSweet (NatureSweet Ltd.) 7. La Banderita (Olé Mexican Foods Inc.) 8. Red Bull (Red Bull) 9. Driscoll's (Driscoll's Strawberry Associates Inc.) 10. Wonder (Flowers Foods Inc.) [4] Fastest-Growing Private-Label Brands - Aldi leads the private-label segment with four brands in the top 10, including Nature's Nectar, Earthly Grains, Happy Harvest, and Fremont Fish Market. Target follows with two brands, Gigglescape and Dealworthy [5] Official Top 10 Private-Label Rankings 1. Gigglescape (Target) 2. Well Market (CVS) 3. Bettergoods (Walmart) 4. Dealworthy (Target) 5. Nature's Nectar (Aldi) 6. Family Wellness (Family Dollar) 7. Earthly Grains (Aldi) 8. Happy Harvest (Aldi) 9. Fremont Fish Market (Aldi) 10. B Pure (Dollar Tree) [5]