Core Insights - Chipotle Mexican Grill is celebrating National Burrito Day by launching the Burrito Vault game with a new mode called Double Protein Power Hour, offering over $2 million in prizes [1][2] Group 1: Game Details - The Burrito Vault: Double Protein Edition invites Chipotle Rewards members to guess the hourly burrito order combination for a chance to win prizes, including free burritos for a year and double protein rewards [1][5] - The game will run from March 30 to April 1, 2026, with players allowed four attempts per hour and a maximum of one prize during the campaign [6] - A special "Double Protein Power Hour" will occur daily, doubling the number of prizes available, all of which will include double protein [6][12] Group 2: Consumer Trends - Interest in "protein" and "high protein" has reached a record high in 2026, with 62% of consumers likely to order from a "protein-rich" menu section [2][10] - Chipotle has introduced a High Protein Menu featuring items with protein content ranging from 15 to 81 grams, including the Double High Protein Bowl and High Protein Taco [2][10] Group 3: Marketing Strategy - The return of the Burrito Vault game follows over 3.5 million plays in the previous year, indicating strong consumer engagement [2][5] - The game aims to highlight Chipotle's commitment to clean protein as consumer preferences shift towards protein-packed meals without compromising quality [2]