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Kalshi Extends US Media Push with CNBC Deal After CNN Tie-Up
Yahoo Finance· 2025-12-04 20:54
Core Insights - CNBC has signed a multi-year exclusive partnership with Kalshi to integrate event-based probabilities into its platforms starting in 2026, following a similar agreement with CNN [1][5] - The partnership will feature Kalshi's real-time prediction data across CNBC's business news programming and digital properties, including a dedicated ticker and a CNBC-branded page on Kalshi's platform [2] - Kalshi has reported significant growth, with weekly trading volumes exceeding $1 billion and a valuation of $11 billion after raising $1 billion in funding, indicating a competitive landscape with rivals like Polymarket [6] Group 1 - CNBC will incorporate Kalshi's prediction data to enhance its reporting and provide viewers with insights on macroeconomic, political, and financial events [3] - CNBC ranks among the top 20 global business news websites, attracting over 117 million monthly visits, positioning it as a leading outlet in the industry [4] - The partnership with Kalshi is part of a broader trend of integrating prediction markets into mainstream media, as seen with CNN's recent deal [5] Group 2 - Kalshi's growth trajectory includes over 1,000% increase in activity since 2024, highlighting the rising interest in prediction markets [6] - The competitive landscape includes partnerships with major platforms like Google Finance and Yahoo! Finance, indicating a rush for media partnerships in the prediction market space [6]