Core Insights - Merit Financial Advisors has completed its acquisition of Obsidian Planning Solutions, marking its 50th acquisition and adding $476 million in assets [1] - The acquisition establishes Merit's first two offices in Maryland, specifically in Rockville and Columbia [1] - Obsidian specializes in business succession planning, providing tailored financial planning services for business owners [1][2] Group 1: Acquisition Details - The partnership with Obsidian enhances Merit's operational scale and marketing resources [2] - This acquisition strengthens Merit's expertise in business succession planning, addressing an underserved market [2][3] - The acquisition aligns with the anticipated generational wealth transfer from Baby Boomers, particularly those owning private companies [3] Group 2: Company Background - As of June 30, 2025, Merit managed $19.94 billion in assets across various categories, including advisory, brokerage, and retirement assets [4] - Earlier in the year, Merit acquired Global Wealth Advisors, adding an additional $860 million in client assets [4] - The acquisition of Obsidian allows for optimized staffing and enhanced operational support, facilitating growth in service offerings [4][3] Group 3: Expansion Plans - The acquisition will lead to the establishment of new offices in multiple locations, including Texas and Florida [5]