Workflow
C2PA authentication
icon
Search documents
With a growing list of companies adopting C2PA, where are all the AI labels that identify deepfakes?
The Vergeยท 2025-11-05 16:11
Have you noticed this AI label on Tik Tok or this one on Instagram. Many of the AI labels on online platforms are using something called C2PA authentication, which is one of the best systems that we currently have for distinguishing real images and videos from AI fakes. But most online platforms really don't have much to show for it.CTPA, also known as content credentials, is governed by huge companies like Adobe, OpenAI, Meta, and Google. In theory, it works by attaching invisible metadata to images and vi ...