Core Insights - Clear Channel Outdoor (CCO) has launched CCO Inflight Insights, a measurement solution that allows brands to evaluate the impact of their Out-of-Home (OOH) advertising campaigns on store visits while the campaigns are still active, providing real-time insights into audience behavior [1][2][3] Group 1: Product Features - CCO Inflight Insights provides timely insights that enable marketers to optimize their OOH campaigns and media performance, offering data comparable to digital media measurement [2][5] - The solution has been tested with over 100 campaigns in the past two years, allowing clients to receive insights as frequently as weekly to track foot traffic and other business outcomes [3][4] - The reporting includes aggregated data on audience visitation behaviors, timing of visits, and recommendations for campaign optimization [5][11] Group 2: Market Positioning - CCO is the first OOH media owner to offer in-flight performance reporting, allowing brands to make data-driven adjustments to enhance media performance [6][7] - The introduction of Inflight Insights is seen as a game changer for local advertisers and small businesses, providing them with valuable insights to improve their ad campaigns [4][6] - The solution is part of CCO's broader strategy to compete for advertising budgets traditionally allocated to digital media and performance marketing [4][7] Group 3: Consultative Approach - CCO emphasizes a consultative approach, with sales executives meeting regularly with clients to discuss insights and potential actions, including a post-campaign report summarizing recommendations for future campaigns [11]