Core Insights - The CLIF brand has expanded its energy portfolio with the introduction of CLIF Energy Bites and a limited-edition CLIF Chocolate Berry energy bar, aimed at providing sustained energy for various athletic activities [1][5]. Product Offerings - CLIF Energy Bites are designed to deliver sustained energy in a bite-sized format, containing 6 grams of plant-based protein per pack and made with organic, non-GMO oats. They are available in three varieties: Chocolate Chip, Chocolate Brownie, and Cookies & Creme, with a suggested retail price of $7.49 for a 5-pack [3][4]. - The limited-edition CLIF Chocolate Berry energy bar offers 10 grams of protein per bar and is also made with organic, non-GMO oats. It is priced at $1.99 per bar or $7.49 for a 5-pack and is available for a limited time [6]. Marketing Campaign - The new "Run the World" campaign encourages athletes to break their routines and explore new adventures, featuring a sweepstakes for running or cycling trips to destinations like Australia, Argentina, or Japan [5][6]. Company Background - The CLIF brand has been crafting organic food products for over 30 years and became part of Mondelz International, Inc. in 2022. Mondelz reported a net revenue of approximately $36.4 billion in 2024, positioning itself as a leader in the snacking industry with a diverse portfolio of brands [8].