Core Insights - COLUMBUS Craft Meats has launched the COLUMBUS Entertaining Tray, a new charcuterie product aimed at meeting the rising consumer demand for convenient hosting options [1][2][3] Consumer Trends - At-home entertaining is increasingly popular, with consumers seeking stress-free solutions that enhance the experience of gathering [2] - 61% of Gen Z and Millennials are using micro-moments to gather more frequently, and 86% prioritize convenience in their food choices [3] - One-third of consumers use charcuterie boards when hosting, and 35% express interest in purchasing pre-made options [3] Product Details - The COLUMBUS Entertaining Tray includes COLUMBUS Italian Dry Salame and COLUMBUS Peppered Salame, paired with white cheddar and gouda for easy serving [4] - The product is gluten-free and designed to eliminate the need for separate purchases and pairing decisions [4] - The tray is available in a 12-ounce size with a suggested retail price of $15.49 [5] Company Background - COLUMBUS Craft Meats, founded in 1917, specializes in premium salumi and deli meats, and is a subsidiary of Hormel Foods Corporation [5] - Hormel Foods Corporation generates approximately $12 billion in annual revenue and is recognized for its corporate responsibility and community service efforts [7]