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CDE Lightband Accelerates Small Business Growth, Deploying Calix SmartBiz in Just Six Weeks To Quickly Surpass First-Year Goals
Businesswireยท 2025-11-06 19:00
Core Insights - CDE Lightband has successfully launched Calix SmartBiz, surpassing its first-year goals and driving growth in the small business sector through effective strategies and offerings [1][3][5] Group 1: Product and Service Offering - SmartBiz provides flexibility for small business subscribers, catering to various needs from simple guest Wi-Fi to secure networks for point-of-sale systems [2][7] - The integration of SmartBiz with the Calix Broadband Platform allows for secure, managed Wi-Fi tailored for small businesses, enhancing network management and reliability [4][6] Group 2: Implementation and Strategy - CDE Lightband deployed SmartBiz in just six weeks with support from Calix Success, establishing a dedicated small business organization across sales, engineering, and support [3][5] - The company made SmartBiz a standard feature in every bundle, which has helped maintain a market share of 40-45% while simplifying purchasing for small businesses [5][6] Group 3: Leadership and Vision - Leadership at CDE Lightband emphasizes the importance of reliability and simplicity in service offerings, adapting to the unique needs of different types of businesses [7] - Calix's President highlighted CDE Lightband's success as a model for service providers to differentiate themselves through value rather than price, showcasing the potential for community-focused growth [8]