Workflow
Calix SmartHome™
icon
Search documents
Home Telecom Increases Subscriber Upgrades 5X and Lifts ARPU 17% With New Residential Experiences Powered by the Calix Platform
Businesswire· 2025-12-04 18:30
Core Insights - Home Telecom experienced a 5X increase in subscriber upgrades within six months after launching lifestyle-based residential Wi-Fi packages with Calix SmartHome, resulting in nearly 500 percent growth in monthly recurring revenue and over 17 percent increase in average revenue per user (ARPU) per upgrade [1][6]. Group 1: Subscriber Engagement and Revenue Growth - Home Telecom's partnership with Calix Success led to the reinvention of their SmartHome packages, focusing on subscriber interests and lifestyles, which included the introduction of SmartTown for community Wi-Fi [2][4]. - The launch of five distinct managed Wi-Fi packages, including the new 5-gig Tech Giant package, has attracted subscribers with high-performance connectivity needs [3][6]. - Targeted marketing campaigns utilizing Calix Cloud resulted in a 40 percent increase in multi-gig take rates within 30 days, demonstrating effective subscriber engagement strategies [6]. Group 2: Operational Efficiency and Innovation - Home Telecom simplified whole-home Wi-Fi adoption through "all-in" plans, which included installation of mesh systems and setup of the CommandIQ mobile app, enhancing cybersecurity and content controls for subscribers [6]. - Insights from Calix Cloud enabled personalized offerings and accelerated the adoption of multi-gig packages, showcasing the importance of data-driven strategies in enhancing subscriber experiences [2][6]. Group 3: Recognition and Future Outlook - Home Telecom received the Calix Collins Marketing Innovation Award for their effective marketing campaigns that significantly boosted subscriber engagement and service adoption [5]. - Calix's president emphasized that the future of broadband lies in enhancing subscriber experience and engagement, indicating a shift in industry focus from speed and price competition to value-driven service [7].
Calix SmartHome and SmartTown Will Make It Even Easier for Providers To Grow Revenue and Trust With Compelling Subscriber Experiences
Businesswire· 2025-10-21 15:00
Core Insights - Calix, Inc. has introduced new capabilities for its SmartHome™ and SmartTown® solutions aimed at enhancing subscriber experiences and enabling broadband service providers (BSPs) to accelerate growth and expand market share [1] Group 1: Product Innovations - The new features include HomeOfficeIQ™, which provides reliable connectivity for remote and hybrid workers [1] - These innovations are part of the ongoing development of the Calix Broadband Platform and integrated SmartLife™ managed services [1]
PVT Drives Rapid 7% ARPU Lift in 6 Months by Transforming Go-to-Market Strategy with Calix Platform and SmartHome
Businesswire· 2025-10-14 17:30
Core Insights - Calix, Inc. reported that Peñasco Valley Telephone Cooperative (PVT) increased average revenue per user (ARPU) by over 7 percent within six months among existing subscribers [1] - PVT also experienced a threefold increase in year-over-year website traffic, indicating strong subscriber interest in lifestyle-based residential Wi-Fi packages with Calix SmartHome™ [1] - The successful implementation of subscriber self-installation through the Calix Broadband Platform was initiated just over a year ago [1]