Core Insights - Fluent, Inc. has completed the sale of its Call Solutions subsidiary, Winopoly LLC, to InsureCo, LLC, to focus on its Commerce Media Solutions business [1] - The Commerce Media Solutions segment has experienced triple-digit compound annual revenue growth since its launch in Q1 2023, achieving a 98% year-over-year growth through the first three quarters of 2025 [2] - This segment now accounts for 40% of Fluent's consolidated enterprise revenue, up from 16% in Q3 2024, and has surpassed an annual revenue run rate of $85 million [2] Company Strategy - The divestiture of the non-core Call Solutions business is part of Fluent's strategy to concentrate resources on the rapidly growing Commerce Media Solutions [1][3] - The CEO of Fluent emphasized that this transformation aligns the company with market trends and enhances its ability to invest in a business that is delivering sustained growth and long-term value [3] Business Overview - Fluent, Inc. is a provider of commerce media solutions that connects brands with engaged consumers using exclusive ad inventory, first-party data, and proprietary machine learning [3] - Founded in 2010, Fluent leverages its expertise in performance marketing to drive monetization and enhance customer engagement across various touchpoints [3]