Core Insights - Calvin Klein Fragrances has launched a new collection called euphoria elixirs, featuring three distinct parfum intense creations, with GRAMMY® Award-winning artist ROSALÃ A as the face of the campaign [1][2] - The euphoria elixirs are designed to explore themes of confidence, pleasure, and sensuality, with a focus on the key ingredient, vanilla, presented in three interpretations: magnetic elixir, bold elixir, and solar elixir [1][2] Product Details - The euphoria elixirs collection includes three scents: - **Magnetic Elixir**: A musky vanilla fragrance that combines Dancing Lady Orchid and ambrette absolute, designed to evoke effortless confidence and sensuality [1][2] - **Bold Elixir**: A woody vanilla scent featuring oakwood and smoky orchid, aimed at conveying intensity and depth [1][2] - **Solar Elixir**: A bright and joyful fragrance that pairs vanilla with mango, inspired by the blooming vanilla flower [1][2] - All three scents have an ultra-concentration of 28% or more, marking the highest fragrance concentration for Calvin Klein Fragrances [1][2] Packaging and Pricing - The packaging for the euphoria elixirs has been redesigned with vibrant colors: magnetic pink, bold purple, and solar yellow, reflecting youthful energy [1][2] - The euphoria elixirs will be available starting March 1, 2026, with pricing set at $129 for 100ml, $99 for 50ml, $79 for 30ml, and $36 for 10ml [1][2] Brand Background - Calvin Klein is a leading global fashion lifestyle brand founded in New York in 1968, with global retail sales of approximately $9 billion in 2024 [1][2] - Coty Inc., founded in Paris in 1904, is one of the largest beauty companies globally, with a diverse portfolio across fragrance, color cosmetics, and skin and body care [1][2]