Core Insights - The Cambria Shareholder Yield ETF (SYLD) was previously recommended to be avoided due to poor quality and negative growth rates in sales and earnings per share [1] Group 1: ETF Analysis - The Sunday Investor focuses exclusively on U.S. Equity ETFs and has developed a proprietary ETF Rankings system that evaluates nearly 1,000 ETFs based on various factors [1] - The ranking system includes individual factor scores covering costs, liquidity, risk, size, value, dividends, growth, quality, momentum, and sentiment, resulting in a composite score from 1-10 [1] Group 2: Analyst Background - The Sunday Investor has a strong analytical background and holds a Certificate of Advanced Investment Advice from the Canadian Securities Institute, along with completing educational requirements for the Chartered Investment Manager designation [1]