Core Insights - Campbell's has launched the fourth annual State of the Sides Report, highlighting the importance of side dishes during holiday meals, with a focus on their collaboration with designer Cynthia Rowley and Kit Keenan to introduce the Campbell's Sides Collection [1][2][4] Company Initiatives - The Campbell's Sides Collection features stylish bags designed for carrying and showcasing favorite side dishes, emphasizing the emotional connection people have with food during the holidays [3][4] - For every bag sold, Campbell's will donate 99 cans of soup to Feeding America, reflecting the company's commitment to addressing food insecurity [10] Market Trends - The 2025 State of the Sides Report reveals that 63% of Americans prefer side dishes over turkey at Thanksgiving, an increase from 56% in 2024, and 47% would be satisfied with just side dishes [5] - Green Bean Casserole is considered the most iconic Thanksgiving side by 44% of respondents, while 50% believe Mac & Cheese should be a staple at every holiday table, particularly among Gen Z and Millennials [5] Product Features - The Holiday Tote includes a casserole dish for easy preparation of Campbell's Creamy Double Cheddar Mac & Cheese, while the Party Bag is designed for serving Green Bean Casserole, featuring a waterproof-lined top that can transform into a bottle chiller [6] Research Methodology - The State of the Sides Report is based on a survey of 5,000 U.S. adults who celebrate Thanksgiving, conducted by Reputation Leaders, with a margin of error of +/-1.4% for national results [12] Company Background - The Campbell's Company has been a trusted food brand for over 155 years, generating $10.3 billion in net sales for fiscal 2025 across its Meals & Beverages and Snacks divisions [13]